When you get a new customer, it’s always a great idea to send them an email to make them feel welcomed. The best welcome emails give fans a deeper connection to your brand and a reason to stay engaged. For net new fans (never before identified), your email should introduce your organization and offer some sort of incentive to help capitalize on the new opportunity.
FC Tulsa greets every new fan with a customized jersey image in the email, containing the fans name. Additionally, helpful links are included to introduce fans to the most relevant content.
Need ideas for the perfect welcome gift?Great incentive examples
Acquiring a net new fan is not an easy task and can also be costly, which is why it's so important to make the most of this opportunity and reach out to these fans as soon as they're identified.
It can cost 5x more to acquire a new customer than to retain an existing customer.
To welcome new fans, you’ll want to create an email that communicates the right message for a first impression. Work with your team to craft a memorable and appropriate email. Once your email is designed, you're ready build your automation in FanThreeSixty.
Tip: If you are also running the Thank You play, we recommend scheduling it for later than the Welcome play. There's a chance that the first time a fan is identified is when they make their first ticket purchase. Creating a delay in send time will allow for a logical sequence in email delivery.
This automated Welcome email will be sent ongoing throughout the year. You can update your template as needed if you want to change any information or imagery in your email. Track engagement and clicks over time, and monitor your revenue increase based on the offers or incentives you provide.
✉️ Email engagement (clicks, views)
💵 Revenue increase