You can generate an additional revenue stream by signing a title sponsor for your mobile app, which gives first rights to several sponsorship opportunities (banner ads, exclusive videos, fancam filters, and more). These assets are centered around the most highly-valued placements in the app. These are the locations that everyone sees… no ‘advertising blindness’ for these promotions!
For the 2019-2020 school year our College and High School Associations saw anywhere from 300K- 1.1 million launch screen impressions. Schools are on track to double that number in 2020-2021. 👏
Multiple FanThreeSixty clients have surpassed 1 million launch screen impressions within a single year
Work with FanThreeSixty to develop a scope and valuation for your title sponsorship, based on the following things:
First, we'll add the logo to the app header. You'll need to find or request the sponsor logo the sponsor logo you'd like to use.
The recommended format is:
Adding the logo to the Sponsors dashboard
Displaying the sponsor asset in your app
Your logo is now saved as a trackable asset, but it won't show up in your app until it's published from the App Designer.
In just a few minutes, you should see your sponsor logo in the app. It will also begin tracking impression and metrics now. 👍
Read more in the FanThreeSixty Knowledge Center:Add Sponsored Assets to the App
Because app store releases can take some time, a few sponsor-able assets will not display instantly. Here are some great revenue opportunities that you may need to work with your Client Success rep to achieve:
Tip - In the Sponsors dashboard, you can monitor your impressions and engagement for individual assets
Title sponsorship allows brands to be integrated with your most passionate fans
Bringing on a title sponsor goes beyond the primary aim of building brand awareness into more crucial objectives, in order to connect fans with the sponsor’s product brand. Sports fans (and your fans in particular) are atypical customers given their levels of passion, loyalty, and engagement with your team. Title sponsorship allows brands to be integrated with your most passionate fans, and magnify the positive aspects of the relationship between fandom and sponsor image. In turn, driving future revenue through increased sponsor engagement, and return on investment.