Net new fans (fans never before identified) are the hottest leads a sales associate could target, but identifying them quickly is no easy task. Luckily, in the FanThreeSixty platform, you can access an Audience that automatically updates with new fans when they are identified.
Acquiring a net new fan is not an easy task and can be costly, which is why it's so important to make the most of this opportunity and reach out to these fans quickly. It can cost 5x more to acquire a new customer than to retain an existing customer.
It can cost 5x more to acquire a new customer than to retain an existing customer.
Set 2-3 goals for reps to work toward in each program. Common examples include:
List the 2-3 segments reps should target for each day. Prioritize groups of fans that are most likely to allow a rep to reach their goals efficiently. For example:
Add custom filters to a leads list by creating tags. Tags can be added to any individual fan or audience, and those tags will be available as filters in the leads list. This will allow reps to focus on their sub-segments for the day without having to sort through everybody else.
Utilize the default workflow settings, or create your own customized workflow for this program. For net-new specific programs, we recommend utilizing the following workflow:
Because these are new fans with no existing relationship, the box can be left unchecked. As new fans fall into the Program, they will be automatically assigned to account reps.
Products: All products related to a season ticket package (parking, passes, suites, upsells, plans, etc.)
Now that your program has been created, begin working your leads and monitor your progress. You can use the Programs dashboard to track your efforts and guide your daily goals.