Birthdays are synonymous with gift giving, so it’s a perfect time to give your fans something they can’t pass up. Additionally, birthday emails & communications offer you the chance to connect with your fans and build loyalty. Knowing a fan's birthday allows you to send them personal and timely promotions... but first you have to collect the data!
Salesforce reports that 73% of marketers rate birthday emails as effective or very effective, while a separate study found that 77% of mobile consumers say receiving exclusive birthday or anniversary content “would have a major impact on their brand loyalty."
Birthday emails perform impressively well compared to other email marketing:
Birthday emails generate 342% more revenue than the average promotional email
First, decide is whether to run this play with an incentive or not. The allure of a special offer on their birthday will surely get engagement from your fans:
Need more ideas for giveaways?Great incentive examples
FanThreeSixty Forms has a template for just this scenario. Create a new form and select Gather birthdays.
You can customize the image and the text in the form. When you're finished, hit the Create button. This will publish the form and automatically copy the link to share. You're ready to start gathering birthdays!
You can link to your form in an email, a social media post, a mobile communication—or all three.
To copy the link to the form, click on the three dots in the right corner and click Share link. You can also take a shortcut to the communication builder to send your form with an info card.
Tip - Consider using fun and creative push notifications! They usually get the best fan engagement.
You can see the responses roll in on the detail page for your forms.
Use the Retarget fans button on this page to thank or reward the fans who filled out your form.
Tip - Once you have plenty of birthdays collected, you can also run this play to surprise fans with a special birthday gift!
The goal of this play is to learn the birthdate of as many fans as possible. 🎂 Keep an eye on the number of responses you get to your survey, as well as the number of fans in your All birthdays audience.