Birthdays are synonymous with gift giving, so it’s a perfect time to give your fans something they can’t pass up. Additionally, birthday emails & communications offer you the chance to connect with your fans and build loyalty. Knowing a fan's birthday allows you to send them personal and timely promotions... but first you have to collect the data!
Salesforce reports that 73% of marketers rate birthday emails as effective or very effective, while a separate study found that 77% of mobile consumers say receiving exclusive birthday or anniversary content “would have a major impact on their brand loyalty."
Birthday emails perform impressively well compared to other email marketing:
Birthday emails generate 342% more revenue than the average promotional email
First thing you'll want to decide is whether to run this play with an incentive or not. The allure of a special offer on their birthday will surely get engagement from your fans:
Need more ideas for giveaways?Great incentive examples
Work with your FanThreeSixty Client Success rep to build a form that can collect birthday data from your fans (we recommend using TypeForm). Once built, you can easily use the link to share in an email or communication.
We recommend sending the survey to all contactable fans in your database (via email or mobile app).
You can create a custom audience of all fans with a Valid Email:
Or for mobile content, you can create an audience of all fans with with a Profile Source of "Mobile:
Get started collecting those birthdays! Share your survey and watch the responses roll in.
If you've used FanThreeSixty to send the email or communications, you can monitor the click rates on the details page:
Tip - Consider using fun and creative push notifications! They usually get the best fan engagement.
In the platform, click on Data Manager under your initials and then click Import File. Complete the upload by following the prompts. Make sure that you include an email for each fan so they can be matched to their profiles appropriately.
Read more in the FanThreeSixty Knowledge Center:Import a data file
Tip - Once you have plenty of birthdays collected, you can run this play to surprise fans with a special birthday gift!
The goal of this play is to learn the birthdate of as many fans as possible. 🎂 Keep an eye on the number of responses you get to your survey, as well as the number of fans in your Birthday audience.