One of the best ways to engage fans in your mobile app is by asking a question. This type of content begs to be engaged with, and push notifications that include a question can catch users' attention much more frequently.
Fans naturally want to share their opinion and brag about their knowledge... plus, trivia and poll questions are just fun! Sending questions gives your fans a unique way to communicate back to you and to truly be involved in the gameday experience.
Trivia and polls aren't the only content that will interest your users, but it's a tried-and-true way to bring in users who may not engage as often. Among our clients, daily user numbers increase anywhere from 50-200% on days when a trivia or poll question is sent.
Sending interactive content can increase your daily active users by anywhere from 50%-200%
App engagement can also signal how likely a fan is to purchase tickets. Your most valuable fans usually engage more with the app, because they're more invested in the team and many fans use the app to scan their tickets as they enter the stadium.
A typical mobile app user has a lifetime ticket spend of $300–$400, but a monthly active user has an average lifetime spend of $660. If your most valuable users are active every month, why not use trivia & polls as a tool to grow this audience?
Your most valuable users are active every month, so trivia & polls can help you grow this audience
Mobile Activity and Ticket Spend
The first step is choosing your topic! Question cards can range from topics like Player of the Game to "Which jersey is best?" to more difficult content like "Guess the stat." Once you have a topic in mind, a nice graphic always helps draw engagement. 📸
If you have enough content, you can also send a series of communications to multiply your impact. A series can help build a routine for users so they know what to expect, and they'll return to the app more often. Common examples of series' include:
Looking for inspiration?Trivia & Poll Ideas
Read more in the FanThreeSixty Knowledge Center:How to create a Trivia Question
Tip - After sending a question, you can retarget the fans who interacted with it:
Once you’ve sent your Question, you can see performance by clicking on it in the Communications list. The details page shows more info and stats about your content, so you can learn what your fans enjoy the most.
When you're creating several different communications, it can be difficult to measure the impact of them as a group. Under the "Advanced" dropdown (just before you hit send), you can add which play the communication relates to.
Adding this tag allows you to filter the list to all the comms related to that play (If you forget, you can also add this Playbook tracking after a comm has sent!).